Star System 2.0

Businessweek trae un interesante artículo sobre las estrellas que se están volcando a producir contenido a través de internet:

Traditionally, Hollywood has viewed the Internet as a tool to drive television ratings rather than a medium worthy of its own high-end, original content. Television networks such as CBS, ABC, and NBC have largely put their online energies into building Web sites on which to stream reruns and to disseminate promotional clips of their TV shows. In fact, many Web video pioneers have also viewed the medium as merely a stepping stone to the bigger TV and movie screens rather than an end unto itself.

But such views of Web video are changing. Celebrities now see the Internet as an opportunity to develop original content, reach new audiences, exercise increased creative control, and—of course—cash in more on their fame.

El fenómeno es llamativo porque lleva a la desintermediación del contenido: las estrellas ya no necesitan a los grandes canales de televisión para hacer dinero. De todos modos, lejos de amenazar a las grandes cadenas, es probable que estos experimentos terminen complementándolas, ofreciendo una alternativa más "casera" y descontracturada.

Dejo un video bastante gracioso de la página de Will Ferrell, pionero en el tema: