The bottom line is this: While running a Web log is a skill that more and more employers seek in their employees, finding full-time work in that world is still unusual.
Blogs, short for Web logs, tend to be informal journals that track a subject on a regular basis. The topics are varied, and personal observations are often included. But as blogs have matured, they have also become a communications tool within companies, from the chief executive on down.As blogs gain in popularity, demand is growing for employees who can write them or have the technical expertise to support them.
Steve Rubel, who joined Edelman, a public relations firm, in February 2006, said his blog Micro Persuasion helped him land the job. The blog, which he started in 2004, focuses on how technology is changing marketing and public relations.
As part of the me2revolution group at Edelman in New York, he specializes in helping clients use new media as part of their communications. "That blog helped me get my current job," he said, noting that Edelman even bought the name, which had been trademarked at his previous job. "Through all the work and research I do writing the blog, I know where technology and people's habits are going."