Brasil está de moda

Brasil desembarcó a la brasilera en la edición 2008 de los IDEA Design Awards, organizados por la Industrial Designers Society of America (IDSA). En lugar de contentarse con enviar a un grupito de diseñadores a la competencia nuestros vecinos aterrizan con un ejercito multicolor y ruidoso que inevitablemente capta la atención de todos. Y el Estado juega un rol importante en esta promoción:

Yet the niche concept has some merit, argue the organizers from the nonprofit design advocacy firm Objeto Brasil, which had support from government organizations such as Apex-Brazil, the Brazilian Trade & Investment Promotion Agency. As Tucker Viemeister, lab chief at U.S. design consultancy Rockwell Group, who traveled to São Paulo earlier in the year to help judge the event, puts it: "As much as Americans think we're 'normal', we have a different point of view from other places. It can be difficult for other countries to present their work in cultures other than their own."

Ojalá podamos imitar este ejemplo.