¡BusinessWeek trae un artículo sobre un expat brasileño que vuelve a su país para montar nada menos que una aerolínea! Habla con tanto entusiasmo de las posibilidades que ofrece el desarrollo aéreo en Brasil que da ternura:
Initially backed by $150 million in funding from Brazilian and U.S. investors and slated to begin service in January, 2009, Azul will offer direct flights—a relative rarity in the Brazilian travel industry—between some 25 Brazilian cities, allowing passengers to bypass congested hubs. (International service may be added later.) Azul will also focus on the business travel market, which accounts for 75% of air travel today.
"Brazil is a tough market," says Mike Boyd, president of the Boyd Group, an Evergreen (Colo.) consultancy. "But business traffic is where you're going to make your money, and it's been an underserved sector."
Mientras tanto, unos kilómetros más al sur, en un país que está muy lejos del investment grade, hay que tener la sangre muy fría, un bonito monopolio de barquitos que cruzan el Plata y un gobierno bastante freak para animarse a volar.
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