viernes, mayo 02, 2008

¿No será mucho?

En el Economist de la semana pasada el Metro de Dubai publicó un aviso titulado "Turn your brand into a destination":

Now Dubai Metro brings you the ultimate branding and marketing opportunity. With Dubai Metro Naming Rights, you can put your brand on a Dubai Metro station of your choice, or any of the two lines of the Dubai Metro network.

Dubai Metro Naming Rights offers you unmatched impact and visibility to take your brand to new levels of saliency and success. What’s more, it is an immersive marketing opportunity that allows you to communicate and interact with your consumers at various touch points spread across the station/Metro network.

"Próxima Estación: Alfajores Jorgito".

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