(Nota mental: la próxima vez que vaya a Madrid tengo que pasar sí o sí por el Medialab Prado).
Arch Daily presenta un informe sobre la fachada digital de la Plaza de las Letras en Madrid y plantea un interesante debate sobre los usos comerciales o públicos de este tipo de soportes:
The city is created under emergency conditions: On the one hand, the obligation to update its infrastructures and, on the other hand, the need to maintain the same standards as in other cities, both of which require the continuous incorporation of new technologies to public spaces. If the now rare telephone booths were an example of this modernising in their day, today’s urban screens are so now. Once the economic factors were overcome, they were implemented all over the city following confused criteria linked to business performance and inertia inherited from previous examples, such as in Times Square in New York. These trends have led non-commercial display devices to become a rare exception within the city’s digitalisation process. Apart from informative electronic signs, these experiences have been uncommon and always reduced to a temporary scale. This situation shows that although some private companies are interested in them as a support for their advertising purposes, few institutions have been able to profit from their ability to activate public spaces or their capacity to create local identity and identify open processes in the city.
Se me ocurren pocos ejemplos de este tipo de intervenciones en Buenos Aires, con la probable excepción de la Fundación Telefónica. Entiendo que Arte en el Plata planteó una propuesta en la misma línea, pero trabajando a partir de un soporte diferente.