Olores o fragancias representan una nueva frontera para el diseño. No por casualidad las tiendas más coquetas huelen a frutería descontrolada o desbocado spa. A este ritmo, en poco tiempo más estaremos organizando encuentros para dilucidar (¿olisquear?) la cuestión:
The symposium is being held at The New School from 10-5:30PM, Tishman Auditorium 66 West 12th Street, off 6th Avenue”>Scent is a new frontier of design and this all-day symposium will show you why. We all know the power of scent, but somehow it is rarely acknowledged in the marketplace (except for perfume) or in design theory. In fact, Americans are told every day to lead scent-free lives. What a waste. Scent is powerful and primitive—it hits us in our limbic systems before we have time to think about it.Five different design groups were commissioned to devise a scent. Just a warning here—a scent is not a perfume. They will all gather this Friday. A documentary film by Jane Nisselson will be released on March 26 as well.
Update: Scent Branding Sweeps the Fragrance Industry