El auto que imaginaste

Tommy Kroyer manda una interesante noticia para la consideración de este humilde blog: FIAT está construyendo un auto en Brasil a partir del contenido generado por los propios usuarios. A juzgar por el resultado, el proyecto ya es un éxito:

"We're inviting Brazilian consumers to invent the concept car that Fiat will exhibit in the Salao do Automovel, Sao Paulo's auto show, in October 2010," said Abel Reis, AgenciaClick's president and chief operating officer.

They are all answering the key question posed on the site: "In the future we're building, what should a car have that makes it mine, while still working for others?"

In the two weeks starting Aug. 3, the site had 67,000 unique visitors who submitted 1,700 ideas, and more than 40,000 comments were posted on Twitter. So far, up to 20% of traffic to the Portuguese-language site is coming from outside Brazil. An English-language version was added Aug. 21, with Spanish to follow next month. Posts, mostly in Portuguese, can be translated into English, Spanish, French and Italian with a click.

El sitio web es simple y hace un uso inteligente de las herramientas colaborativas 2.0. Como en todos los proyectos basados en el crowdsourcing, el negocio es redondo para FIAT ya que obtiene un montón de ideas innovadoras a un costo ridículo y, al mismo, logra fidelizar a sus potenciales clientes haciéndolos co-creadores del autito.