Vuela vuela

Y más y más y más flying geese pattern. Las compañías indias salen a competir agresivamente por segmentos más atractivos del mercado del outsourcing:

Indian outsourcers aim for value

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India’s outsourcers started life as “body shops” – providers of programmers or call centre workers at a fraction of the cost of those in developed markets who could perform simple functions on the part of clients.

But with labour costs and competition rising, India’s outsourcing companies are increasingly seeking to compete directly with their peers at the large global IT consultancies, such as IBM or Accenture. The aim is to get access to the client’s boardroom – to become an advisor to the customer on business-related issues, not just an IT project manager.

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Wipro, for its part, has developed technologies and chips for use in clients’ mobile phones. Satyam’s automotive and aerospace centre, however, might be one of the most ambitious attempts yet by an Indian firm to capture the engineering outsourcing market.

The company’s automotive practice employs 7,000 people and claims to work for most of the top automotive producers and their suppliers. Rather than using physical mouldings to design a car, as remains a common practice today, for instance, this is all done online at AACE. Greenfield factories are computer designed, right down to the operations of the robots and the flow of paint to the spray cans.

The idea is eventually to offer one-stop automotive design so that once the owner of a car brand name has done its market research and decided on the required features for a vehicle, it can hand over the entire process to the outsourcing house.

“What the industry went through with information technology in terms of outsourcing 20 years ago, engineering is going through today,” said Mr Subramaniam.

Mientras tanto, en la otra punta del mundo, vendría preguntarse qué papel nos toca jugar en esta cadena alimentaria...