A principios de año hablamos de IDEO en este blog con la admiración reservada a las experiencias lejanas. Nada hacía prever entonces que tendríamos el placer de escuchar a Chris Domina durante nuestro Festival Internacional de Diseño, en el marco de las Conferencias CMD 2011. Tampoco podía anticipar que tendría la oportunidad de conversar con el mismísimo Tom Kelley, fundador de la firma, luego de su charla en WOM-Latam, evento en el que oficié de moderador de unos de los paneles.
No pude ver la presentación completa de Kelley pero tomé nota de tres conceptos útiles para cualquier organización:
- Hay que convertirse en antropólogo, profundizando la capacidad de observación. La sensación de "vuja de" (por oposición a deja vu): Estuviste ahí mil veces pero ahora lo ves con nuevos ojos.
- Tratar a la vida como a un experimento. Estar preparado para fallar (aprender). Bajar las expectativas en la etapa de prototipado para incrementar el potencial de aprendizaje.
- Buscar la polinización cruzada para capturar lo mejor de todos lados.
Mis notas son bastante más áridas y aburridas que la presentación de Tom. Salí tan entusiasmado de la conferencia que compré su libro "Las diez caras de la innovación" a la salida.
Sospecho que nuestra relación con IDEO recién comienza. Un artículo en Metropolis Mag me llevó a descubrir la nueva encarnación de la firma: IDEO.org:
Four different government entities have awarded contracts to IDEO in the past two years: the Social Security Administration has asked the firm to help figure out how to get more people applying for retirement benefits online. The General Services Administration (GSA) has asked it to look into ways to use smart-building dashboards to drive people to use less energy. The new Consumer Financial Protection Bureau, set up by an act of Congress in response to the financial crisis, is talking to IDEO about shaping its services to meet public needs. And the Office of Personnel Management (OPM) has asked the firm to do short-term research into attracting and recruiting top people to government positions and, subsequently, retaining them.
Ya estamos en comunicación con ellos para pensar posibles proyectos para Buenos Aires. ¿Qué pasa si juntamos a los creativos de nuestra ciudad con los problemas inherentes a su desarrollo? ¡Me encantaría que IDEO nos ayudara a averiguarlo!
Mientras tanto, trataré de hacerme tiempo para jugar a CityOne, el juego gratuito creado por IBM para plantear el desarrollo sostenible de las ciudades (¡y, de paso, vender sus servicios!). Quizás en un futuro no muy lejano podamos generar una iniciativa similar con la pujante industria de videojuegos local (que se lució en la reciente EVA en el CMD).
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