A mi me huele un poco a logia 2.0 (un poco como A Small World pero menos hueco) y habrá que ver cómo se bancan el crecimiento en el número de usuarios:
By/Association is a private service for personal introductions to remarkable people. We hand select our members for their exceptional creativity, vision, and cross-disciplinary networks.
We then introduce them to each other. Because when two amazing people get together, their potential impact grows and the world changes shape.
The matchmaking is currently done by hand, by examining applications and choosing people in corresponding cities who seem like a good fit. As the program expands, Mr. Karnjanaprakorn said, the company might employ a software-driven recommendation system to help facilitate matchmaking. Those who are matched get an introductory e-mail message, and it is up to them to decide what to do next.
De todos modos, quizás marquen una línea interesante a explorar, vinculando la inteligencia artificial de Facebook con la sutileza de una "celestina" de carne y hueso.