martes, noviembre 27, 2012

Grandes y conectadas


En Brasil las grandes empresas (y hay muchas en el país vecino) están tomando nota del potencial que representa para ellas el conectarse a la cultura emprendedora. La innovación, ese grial tan elusivo, se produce cada vez más fuera de las rígidas fronteras de estas multilatinas por lo que muchas se afanan por alcanzarla en su origen. Dos ejemplos en distintos sectores de la economía ilustran bien el fenómeno.

La industria petrolera brasilera está viviendo un boom a partir del descubrimiento de enormes reservas en el pre sal (formación geológica submarina) y Petrobras aparece en el centro de todos los desarrollos en el sector. Sin embargo, a la sombra del gigante está brotando un sinfín de nuevas empresas que proveen soluciones extremadamente innovadoras para responder a los desafíos energéticos de Brasil. Muchas de estas compañías surgen de las universidades y están formadas por investigadores que por primera vez se atreven a emprender. Es un cambio de paradigma para países como los nuestros en los que hay casi nula relación entre la academia y el sector privado. Petrobras y otras multinacionales que operan en Brasil abrazan la causa con entusiasmo, abriendo sus datos a los start ups e invirtiendo en ellos (Vale la pena leer el artículo "Um mar de ideas" en la revista Veja de Brasil del 24/10/2012. El link lamentablemente no está en línea).

El segundo ejemplo es también interesante por lo novedoso, sobre todo para el contexto regional. Skol, una de las cervezas más populares de Brasil, abrió una oficina en Palo Alto (Silicon Valley) para explorar nuevas formas de vinculación con los consumidores a través de la tecnología (puede leerse más sobre el tema en la revista Época Negócios de Octubre 2012).

Argentina es un campo fértil para el emprendedorismo y en los últimos años han nacido proyectos enormemente innovadores. Ojalá nuestras grandes empresas (y pocas multilatinas) sepan aprovechar esta oportunidad.


12 comentarios:

Anónimo dijo...

I almost never comment, however after reading through a few of the
responses on this page "Grandes y conectadas". I actually do have 2 questions
for you if you do not mind. Could it be only me or do some of the remarks come across as if they are left by brain dead folks?

:-P And, if you are writing at other sites, I'd like to follow you. Could you post a list of the complete urls of your social community pages like your Facebook page, twitter feed, or linkedin profile?

Review my web site ... fake oakley sunglasses

Anónimo dijo...

Hello to every body, it's my first pay a visit of this blog; this webpage contains amazing and in fact excellent stuff designed for visitors.

Feel free to surf to my web site :: wholesale oakley sunglasses

Anónimo dijo...

Hello There. I found your blog using msn. This is an extremely well written article.
I will make sure to bookmark it and return to read more of your useful information.
Thanks for the post. I will definitely comeback.


Feel free to visit my web site: fake ray bans

Anónimo dijo...

Please let me know if you're looking for a writer for your site. You have some really good articles and I believe I would be a good asset. If you ever want to take some of the load off, I'd really like to write
some content for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Cheers!

Also visit my homepage - nike free 5.0

Anónimo dijo...

My brother recommended I may like this blog. He was entirely right.
This put up actually made my day. You can not believe simply how much time I had spent for this info!
Thank you!

my webpage ray ban outlet

Anónimo dijo...

First of all I would like to say great blog! I had a quick question which I'd like to ask if you do not mind. I was interested to find out how you center yourself and clear your head prior to writing. I've had a hard
time clearing my mind in getting my thoughts out there.
I do take pleasure in writing however it just seems like the first 10 to 15 minutes are
usually lost just trying to figure out how to begin. Any ideas or tips?
Kudos!

Also visit my web-site :: Replica Watches

Anónimo dijo...

Hello, I enjoy reading through your article post.

I like to write a little comment to support you.

my web blog - Replica Rolex

Anónimo dijo...

You're so cool! I don't believe I have read something
like this before. So nice to find someone
with a few original thoughts on this subject matter.
Really.. thank you for starting this up. This site is something that is needed
on the internet, someone with a little originality!


My homepage - Replica Rolex

Anónimo dijo...

Hi! I could have sworn I've been to this site before but after going through many of the articles I realized it's new to me.
Anyways, I'm definitely pleased I stumbled upon it and I'll be book-marking it and
checking back often!

my web page ... flixya.com

Anónimo dijo...

It's an amazing article for all the online people; they will take benefit from it I am sure.

my webpage: Replica Rolex Watches

Anónimo dijo...

Very nice post. I definitely love this site.
Continue the good work!

my website - Replica Watches

Anónimo dijo...

Great post. I used to be checking continuously this blog and
I'm impressed! Extremely helpful information particularly the remaining section :) I care for such info much. I was looking for this certain information for a very lengthy time. Thanks and good luck.

Also visit my page - Replica Rolex