miércoles, noviembre 12, 2008


Por Guerilla Innovation me entero de la instalación Social Souvenir:

Social Souvenir is an installation and souvenir concept that creates links and social experiences between museum visitors.

The concept is based on 300 T-shirts that are exhibited and put on sale at the Museum of Contemporary Art in Roskilde, Denmark,
Each T-shirt is imprinted with a text fragment inspired by 15 renowned artists represented in the museum's collection, such as Yoko Ono, Erik Satie, Marcel Duchamp and Per Højholt.

Visitors can buy a T-shirt of their own choice, the only condition being that they share a bit of personal information about themselves, or more precisely: their name and address. When paying for the T-shirt at the museum-shop, the information is automatically mapped in Google Maps, thereby making it possible to see where each T-shirt ends up after leaving the museum.

During the course of the exhibition, the 300 T-shirts will gradually disappear from the physical museum space only to re-appear on the web. Consequently, by buying a T-shirt visitors do not simply get a personal piece of the installation - they also help contribute to its collective development and distribution.

El resultado final queda bastante simpático en el mapa. Es interesante pensar las múltiples aplicaciones de este concepto. Buenos Aires está avanzando tímidamente con algunas herramientas de georeferenciación, mientras esperamos el desembarco de Google Maps.

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